Project_

Steamrhino Brewing Co.

Trademark, Business Collateral, Window Signage, Menus

Bringing craft beer and pub grub to Beijing China. Steamrhino is an ecletic mix of western food, craft beers and steampunk vibes.

How do you create an identity that brings the love of american craft brewing to Beijing, while remaining authentic to Chinese culture.

We designed the identity to be easily recognizable and utilize an icon that crosses language barriers. With gold accents and a modern look that reflects the interior of the restaurant.

Our experience working with UM has been painless and super fun. Being involved in the process and thinking about our brand in a new way.

Joe Yu , Founder
Steamrhino Brewing Co.