Taking a long-time tour business to the next level for growth. A company that put their visual brand by the wayside while they focused on customer service and operations. How do we create an identity that paints a picture of the unique experience the company offers their guests?
To achieve this we took a deep dive into the company, their passions and history, and discovered what made them stand out from the rest. From there, we rebranded them from the top down.
We designed the visual brand identity (logo, fonts, colors), printed collateral, online and print ads, promotional items, as well as van wrap designs for their fleet.
We modernized Across Arizona Tours with a strategic brand system that balances rugged adventure with sophisticated hospitality. The result is a premium identity that elevates the tour experience and establishes the company as a leader in Southwest travel.
We modernized Across Arizona Tours with a strategic brand system that balances rugged adventure with sophisticated hospitality. The result is a premium identity that elevates the tour experience and establishes the company as a leader in Southwest travel.
Following the core brand design we crafted the key messaging used throughout their brand; including the mission and vision statements, tagline, and positioning statement. For this project we knew a website refresh would also be needed after rebranding, we incorporated the new brand on the website and enhanced the user journey. Based on our strategy sessions we were able to explore new revenue streams and new marketing opportunities that will help Across Arizona Tours carry their new brand into the future and reach their goals. Inspired by Roy L. Goodman’s quote, “Happiness is a way of travel, not a destination.” Across Arizona Tours gives travelers a one of a kind experience, not only at the destination but from the point of pick-up. Their guides are storytellers of history and culture that give a different perspective to the adventure.
