Across Arizona Tours

Trademark, Brand Strategy, Vehicle Wraps, Print Collateral, Website, Digital Ads

Taking a long-time tour business to the next level for growth. A company that put their visual brand by the wayside while they focused on customer service and operations. How do we create an identity that paints a picture of the unique experience the company offers their guests?

To achieve this we took a deep dive into the company, their passions and history, and discovered what made them stand out from the rest. From there, we rebranded them from the top down.

We designed the visual brand identity (logo, fonts, colors), printed collateral, online and print ads, promotional items, as well as van wrap designs for their fleet.

Following the core brand design we crafted the key messaging used throughout their brand; including the mission and vision statements, tagline, and positioning statement. For this project we knew a website refresh would also be needed after rebranding, we incorporated the new brand on the website and enhanced the user journey.

Based on our strategy sessions we were able to explore new revenue streams and new marketing opportunities that will help Across Arizona Tours carry their new brand into the future and reach their goals.

Inspired by Roy L. Goodman’s quote, “Happiness is a way of travel, not a destination.” Across Arizona Tours gives travelers a one of a kind experience, not only at the destination but from the point of pick-up. Their guides are storytellers of history and culture that give a different perspective to the adventure.

My only regret is that I didn't run into you folks sooner. This is like 23&Me, but for my business. I'm happy to recommend Uppermost because they are going to make their promises and exceed them.

Leonardo Gem, Owner
Across Arizona Tours