Project_

The White Haus

Trademark, Identity System, Stationary

How does a quaint inn remain true to their heritage?

Using elements from the surrounding areas of the Arizona high desert, capturing the brand history, and story in a contemporary fashion.

This has added a nostalgia and sophistication to the property and helps modernize the location for a growing customer base. Using design and brand messaging, it paints the picture of an experience unparalleled to a chain hotel.

With tourism at an all-time high, and the increase in the shared economy model such as Airbnb, and boutique hotels gaining popularity; branding is the most vital piece of the marketing puzzle for a property. This concept project was a ton of fun.

Keith Evans
The White Haus